Rebecca Antonelli’s

Do-it-Yourself Business Building

& Idea Kit

Marketing, public relations, sales, promotions, social networking, media lists, resources, techniques, tip, strategies and ideas you can create and implement yourself.

Rebecca’s Do-it-Yourself  Kit includes a 218 page manual of everything you ever wanted or need to know about the strategies and tactics for a uber-successful marketing, public relations, sales and promotional plan. Includes templates, how to’s, step-by-step guides, real world examples, what works and what doesn’t. Written by Rebecca Antonelli, it’s the culmination of 20+ years experience marketing in the Triangle and nationally. The strategies and tactics included will help you amp up your marketing to generate faster and better results than ever before.

You’ll also get 85 of the best resources, lists, articles and guides I have created, borrowed, built, acquired and used over the years. Each document comes on a flash drive. I still use many of these items today to serve my clients. Now their power is in your hands. This is, quite frankly, everything you need to develop and implement your business growth plan faster, easier and for low or no cost.

85 Top guides, lists, links, resources, templates, worksheets and more:

1. 88 Reasons to Send a News Release
2. News Release format to follow
3. List of 100’s of action verbs to make your message pop!
4. Action Verbs
5. Action Plan Workbook
6. Article Banks for Submission
7. Checklist to jumpstart identity
8. Event calendar for theme months
9. Four seasons of publicity
10. 10 Beer budget marketing tips
11. Get your winning Internet video
12. Getting on NPR
13. Internet resources
14. List of free news release distribution sites
15. Marketing Schedule
16. Master Marketing Checklist (10 pages of items to consider to add to your arsenal)
17. NC Media emails
18. PR Resources and links
19. Quick Video Marketing
20. SBA programs and resources
21. SEO Directory with releases
22. 15 ways to become an expert source to reporters
23. How to write a KILLER release that gets noticed
24. Small biz – awesome resource links
25. List of top national women’s magazines
26. List of top national financial trade magazines
27. List of top national food and wine magazines
28. List of top national consumer publications contact
29. Social Media site listings
30. Spreading the word
31. The Radio Publicity Manual + 700,000 listings
32. Top 100 US Newspapers
33. Social marketing survival guide
34. Online event calendars
35. Articles: 36 ready to publish
36. Top “on-air” radio topics
37. 12 steps to a successful membership site
38. Anatomy of 5 successful PR pitches
39. Top 100 national newspaper contacts
40. News & Observer contacts and their beats
41. Theme/special occasions to piggyback your PR
42. 125 of the Internet’s FREE news release distribution sites
43. Small Business Administration (SBA) resources you didn’t know about
44. How to work with media – Media Training Guide
45. How to launch (or relaunch) a product or service
46. How to create a successful Unique Selling Proposition (USP)
47. USP mind map to create your elevator pitch
48. Website launch (or relaunch) checklist
49. “Spread the Word” – How to build word of mouth advertising
50. Getting on NPR
51. Top Internet search engine list
52. Search engine optimization directory
53. Social media survival kit
54. Public relations resources I use and highly recommend
55. My successful sales letter asking for referrals
56. How to get publicity from getting awards
57. How to pitch major magazines
58. How to pitch holiday gift guides
59. To blog or not to blog
60. 100 Internet article banks to publish your news
61. Master Marketing Checklist Story ideas to get your creativity flowing
62. How to build a marketing platform
63. How to buy word of mouth
64. 100 FRUGAL Marketing Ideas
65. How to create and publish winning Internet videos
66. Publication schedule sheet
67. Internet links to build your own press lists (free and paid)
68. Triangle area media checklist (includes print, broadcast and internet)
69. List of helpful websites
70. List of national and trade magazines
71. 23 Social media site listings
72. Major media email addresses
73. Top 5 Twitter messages for business
74. 20 ways to create content for social media
75. How to build your subscriber list, your “platform”
76. How to get FREE radio publicity
77. How to convert visitors to customers
78. Ingenious tactics to get more subscribers
79. How to retain the members/customers you have
80. Profile of one successful membership site – eHarmony
81. Top 12 characteristics of a successful website
82. North Carolina print and broadcast media list
83. The complete guide to writing pitches
84. News release and article release calendar
85. Top 10 news releases with templates